- Links between the music and the visuals (i.e. contradictory, illustrative etc.)
- Genre characteristics
- Intertextual references
- The notion of looking (i.e. female objectification)
- Voyeurism (i.e. the enjoyment of looking at the artist)
- Performance, narrative or concept based music videos
- The demands of the record label (i.e. how the artist is represented)
When looking at the 'Indie-Rock' genre of music, which is also the genre of our chosen music video 'Bros' by Wolf Alice, we noticed that there was some general conventions for an Indie-Rock music video. Typically, in terms of mise-en-scene there tends to be props to help tell the story, make-up to match the theme, lighting to enhance the mood of the song and colours to represent the theme of the song. The song 'Bros' is a light-hearted song about friendship, so we're going to aim to keep the colours in our music video warm and happy (i.e. pale blue, yellow, orange, light brown etc.) In terms of editing there tends to be a lot of speed changes and extensive use of filters/cinematic effects. In our music video we will aim to use various changes in speed, as well as using a 'vintage' style filter in order to create the look we're aiming for. Close-ups of the artist/actor within Indie-Rock music videos is also a common feature, so we will aim to use them within our own music video, particularly for the lip synching. Establishing shots are also used often in Indie-Rock music videos to set the scene. When looking at the Wolf Alice music video for 'Bros', the lyrics don't match up with the visuals but the theme of the song, which is friendship, does match up. There also appears to be an absence of the 'notion of looking' as well as voyeurism, as the artists do not feature in the music video.
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